Much like the concept of White Space Management, I have pooled a wide array of experience, skills, and knowledge. It’s a collection of more than 10 years of creative communications, campaign strategy, project management, and problem-solving experience, in both the Hispanic and General markets. It also interacts with knowledge gained from an MBA in marketing that reinforces a deep understanding of strategic analysis, consumer behavior, and brand strategy.

Combining these skills provides the basis for following through with a holistic view of the entire marketing process – conception, content, creativity, and conclusion. The ability to draw from each platform, allows me to delve into the white spaces that exist between project management, strategic thought, and creative aesthetics. As a marketing strategist, it bridges the gap between those customary divisions of labor, to produce work that is both analytically and aesthetically driven towards reaching your current and future goals.

My experience is a collection of more than 10 years of marketing communications, campaign strategy, project management, and problem solving in both the General and Hispanic markets, with an MBA structured in Marketing.

During this time, I have played many roles that have ranged from art director, to project manager, to marketing consultant. My experiences have all played a key part in completing projects that have ranged from business development and strategy, to market analysis and planning, to creative strategy and messaging tactics.

 


EDUCATION

  • Master of Business Administration – Marketing concentration
    University of North Texas – Denton, TX 07/2011
  • Bachelor of Fine Art – Communication Design
    Texas State University – San Marcos, TX 06/2000


RELEVANT SKILLS

 

 

Project Management

  • Analytical and creative problem-solving
  • Consumer and psychographic analysis
  • Creative strategy
  • Organization and efficiency
  • Data analysis and interpretation

Communication Literacy

  • Proficient verbal and written
  • Microsoft Office suite
  • Adobe Design suite
  • HTML, CSS, XML, Javascript, Flash
  • Mac, PC

Multi-cultural Understanding

  • Experience in General and Hispanic markets

Languages

  • English
  • Spanish

 

CAREER SNAPSHOT

 

 

 

Marketing Consultant

Freelance | New York, NY | 01/07 – Present

Art Director

Levenson & Hill | Dallas, TX | 06/05 – 12/06

Art Director / IT Coordinator

Legion Advertising | Arlington, TX | 10/03 – 06/05

Art Director

Freelance | Austin, TX | 6/00 – 09/03

Land Rover
Miller Beer
.RU Vodka
Qwest Comm
Houston Texans
Dallas Mavericks
YWCA
Denver Zoo
One Arts Plaza, Dallas, TX
Logan Neitzel

 

Austin, TX 78744

Dallas, TX 76040

New York, NY 10028

52784 Mexico, D.F.