“If design isn’t profitable,
then it’s art.”
― Henrik Fiskar
The large but mostly unoccupied territory in every company where rules are vague, authority is fuzzy, budgets are nonexistent, and strategy is unclear — and where, as a consequence, entrepreneurial activity that helps reinvent and renew an organization takes place. It requires a different way of thinking about how work gets completed, measured, and recognized.
Using both artistic and analytical skills when facing a new creative task gives me the vantage point of viewing client needs versus the artistic presentation. By mixing the two, it allows me to work in the white space.
“Simplicity is the ultimate sophistication.”
― Clare Boothe Luce
A little about me
Passion for creating sharp, professional, and unique designs with messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities, and print designs. Track record for meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. Dedicated to finding the most cost-effective and creative solutions for all challenges. Known for taking a hands-on approach directing artists, collaborating with clients, and bringing creative concepts to life by working in the white space.
- Brand Strategy and Positioning
- Marketing Management
- Consumer and Psychographic Profiling
- Syndicated data analysis
- Analytical and Creative problem-solving
- Bi-lingual Spanish and Multi-Cultural understanding
- Community volunteerism